Madison Medley

Textile and Apparel Market Analysis

 

The term project for this course was to write a well-researched marketing plan for an original clothing brand that showed its first line in Fall/Winter of 2015. The project was focused on identifying my brand’s mission statement, target market, information about a competitor’s current marketing mix analysis, plans for the brand’s marketing mix, and an added visual of the future line. My project was focused on Menswear and I created a lifestyle line called Beachin’.